C3X Educational Sessions

Block #1: Sunday, November 5 | 12:00 pm - 1:00 pm

Track

Title

Speaker

Bookstore/Commercial Retail

Gaining Traction Without An Institutional Mandate

James Dwyer, Rick Ranft, and Buz Grover

In the Higher Education environment, many programs are “opt-in” as opposed to pushed out via a mandate. We will discuss the impact of strategic partnerships with vendors to create programs that will gain acceptance by building on incremental successes that are tied in with institutional goals.

Conference Services

Outside the Box

Laura Lafferty

For years, conference services departments have generated much needed revenue for their campuses. However, there is more money to be made! Learn about creating new revenue streams that go beyond typical conference management to expand the fiscal contribution to your institution. We have rounded up some of the most successful ideas being used by collegiate conference professionals across the industry. Join in the discussion to learn what ideas you can steal, err, borrow for your own campus.

Food Services

Optimize Retail Dining for ROI and Latest Trends

Mark Kraner and Jim Gregory

This presentation will reveal trends in on-campus retail dining and best practices in structuring a portfolio of retail outlets. Content will address key differences for retail branding at contract-operated, self-operated or hybrid dining services. Attendees will see proprietary data from a one-of-a-kind annual survey of over 1,500 retail concepts on the top 500 U.S. campuses by enrollment. They will see detailed research on discretionary spending among today’s high school students, and how the latest, hippest streetside concepts are delivering on progressive consumers? demands.

Leadership

Connecting It All; Being an Emerging Professional and Building Crucial Relationships

Thomas (TJ) Bowie

The success of an auxiliary services professional is built on effective relationships; especially the university we serve and the partners we work with. This session will explore the sometimes vague area of building effective relationships with all parties. We will hear anecdotally about the relevance, power, and importance of relational interactions on campus; we will explore best practices of how to navigate university culture and politics; and we will discuss how to strategically leverage those relationships to advance the mission of an auxiliary department or function.

Leadership

Demonstrating the Impact of Your Services-Plan

Janine Vienna

Administrative service departments at institutions of higher education are increasingly being held accountable for routinely demonstrating continuous improvement. Follow the journey of the Campus Services units of the Georgia Institute of Technology as they navigated the path to continuous improvement through a standardized planning and assessment process. This session will focus on three components for a successful process: (1) organizational factors, (2) the phases of the planning and assessment cycle and, (3) tools to manage the process and communicate results. The model presented here is flexible to work for all types of service units. This session would be valuable for leaders and managers of auxiliary services units who have responsibilities for strategic planning and/or assessment for their departments.

Management

Move your RFP from a C to an A! 5 things you can do TODAY

Jake Smithwick

The RFPs we use today are often borrowed from our friends or found on the NACAS Forum website. These are great ways to help ensure success, but how good are they, really? We reviewed and graded hundreds of RFPs from the NACAS Forum site and there is a common theme. Our multi-university study found that the most successful contracts simplified the selection process, restructured the interviews to focus on project execution, and instituted performance metrics. Attendees will walk away with tools that can immediately be used to improve their dining services, beverage/pour, and other RFPs.

Marketing / Communication

One University: One Brand

Jennifer Gilmore

Auxiliary services have the unique challenge of aligning their unit brands with their own brand, let alone the university brand. NC State University went through a brand refresh with comprehensive guidelines on usage, voice/tone and, font, color and imagery. This refresh afforded the university’s Campus Enterprises division an opportunity to update its departmental names, marks, websites, uniforms and collateral to align itself more closely with the university brand. During this session, participants will learn: > The benefits of aligning with your university brand > Best practices for aligning various departments within your auxiliary brand > Opportunities for creativity and differentiation while working within a brand structure They will also share materials they’ve developed to tell their divisions story.

Parking / Transportation

Is your parking problem really a parking problem?

Michael Kasitz

Austin Peay State University (APSU) administrators and campus community members perceived a campus parking shortfall. However, data demonstrated there was actually a small surplus of parking. Working with a consultant, APSU has applied supply and demand management techniques that have forestalled the need to add a parking facility. This session is a case study presented by APSU and its consultant.

Block #2: Sunday, November 5 | 1:15 pm - 2:15 pm

Track

Title

Speaker

Bookstore/Commercial Retail

Quantifying the Value of the Independent Store

Jared Ceja

As store leaders, how would you answer this question: Is our industry in a time of gradual change or are we at a crossroads leading to a complete transformation? We will use data and facts to help leverage the overall success of the store. We will discuss industry trends and share best practices on how to help quantify the value of the independent store.

Food Services

Building Successful Partnerships; a 360o View

Jennifer Gray

How do you create a winning dynamic and successful relationship between campus leaders and business partners? It takes more than a bid, and it takes more than a contract. This interactive session will go beyond the contract to offer specific details about what, how and why relationships facilitate your contracts, and how an interdependent, reciprocal and authentic relationship between campus leaders and business partners create successful practices and win/win scenarios in auxiliary services. This session includes partnerships between UNLV, Aramark, and Sodexo. Explore perspectives between private and public school leaders, and a collective 50 years in the business of higher education food service. Learn about specific change management and motivational tools, theories and strategies to cultivate winning relationship dynamics that success on campus and beyond.

Housing

Meeting Student Housing Demand at UBC-Vancouver

Andrew Parr

Vancouver’s real estate market continues to explode and, as a result, access to affordable and proximal rental housing for UBC students very hard to come by, and very expensive. This reality, coupled with the understanding that living on campus enhances a student’s overall campus experience and has added vibrancy and animation to the campus, has put pressure on UBC Vancouver to build more and diverse housing to meet the needs of its students. Since 2011 UBC has added 2700 beds to its Vancouver campus and, during the same time period, its student housing waitlist has grown from 3200 students to over 5000 at its peak. UBC is the largest student housing provider in Canada with over 11,000 beds at the Vancouver campus and 1676 beds at the Okanagan campus.

Leadership

Ethical Behavior: More Than 50 Shades of Grey.

Cindy McClanahan, CASP

What Would You Do? Navigating some ethical issues can be black and white, but grey zones can get tricky. Join us for a “what would you do?” conversation about everyday situations that leave room for ethical interpretation.

Leadership

Infusing Inclusivity in Auxiliary Services

Jean Kwaterski, CASP

The UW Oshkosh Division of Student Affairs started utilizing the Inclusive Excellence Toolkit approximately 8 years ago. The toolkit allows departments to assess their current inclusivity status in 17 different aspects of an organization. Departments then develop an Action Plan to improve. The toolkit will be shared in this presentation along with ways that inclusivity and diversity efforts have increased at UW Oshkosh. Participants will be asked to share ideas from their campuses and to brainstorm additional methods.

Mail/Print Services

How to unify your campus logistics and processes

Bruce Little

There are many challenges of automating any supply chain. Increasing purchase order/package volumes, misrouted items, lack of accountability, many supply and shipment requests, high call volume and more frequent delivery expectations are just a few of the common challenges a supply chain might face. Learn how your company can utilize built-in tools, such as service request forms, dispatch screen, and client service portal within a tracking system to automate their entire supply chain.

Management

Dashboarding success

Josh Overocker and Ben Hastings

As auxiliary entities, we have long seen the value of connecting our success to the goals of the University. The current climate and budgetary constrictions makes this connection more vital than ever. With the national conversation on student success and a focus on metrics as they relate to accountability, it is critical that our operations find methods that allow us to present information simply and effectively. This program will present one such model of student success dashboards that are used to judge the effectiveness of auxiliary operations and will present opportunities for participants to share other examples as well as discuss how this tool can be used on other campuses.

Marketing / Communication

TLDR: Communicating with Gen Z

Jeanine Brooks

Gen Z has arrived on our campuses. The most digitally native and multi-tasking generation Auxiliary Services will communicate and market to, we must understand how to adapt our communications to engage these students. Join the University of Alabama as we discuss Gen Z?s unique traits and share how we have adapted and cross-marketed our Auxiliary Services department’s online and social media outreach to rise above the online noise these students filter throughout their day. Can you engage in 8 seconds?

Student Development

Campus Commerce Can Cultivate Student Success

Daniel Armitage

As Higher Education focuses in on learning outcomes and student success, Auxiliary professionals are asked to demonstrate the impact on Institutional goals including student retention and success. This program will be an interactive program that discusses bridging business models with student engagement theories. Programs with implications include dining, housing, union, bookstore, parking, and conferences and events. Participants will engage in activities exploring marketing and communication strategies as a method for enhanced student engagement. The customer experience can be the student engagement experience!

Block #3: Monday, November 6 | 9:45 am - 10:45 pm

Track

Title

Speaker

Food Services

Campus Engagement Innervates ?The Great Hall?

Stuart Rothenberger, Darren Achtzehn, and Cory Clippinger

Seton Hill had a goal to modernize food service in this 130-year-old building, rich in tradition. Through extensive Campus engagement, the University and the design team realized that students envisioned this dining hall as much more than just a place to eat. With the students’ and staff’s emotional connection to the space as a catalyst, and on a shoestring budget, the project provided contemporary food service, enhanced the charm of the space, and developed a student commons in the process.

Food Services

Framing a Strategic Reorganization of Michigan Dining Operations

Steven Mangan

Steve Mangan, Sr Director of Michigan Dining presents a case study of the evolution of the newly created dining department at the University of Michigan. In our turbulent and unpredictable times of today that find us highly engaged with cost control, social issues, changing technology, and difficult recruitment and retention of staff, these concepts may help you generate a script to use as a guideline for decision making and strategic planning. Using the concepts presented in “Reframing Organizations” by Bolman and Deal, we will explore how having a “mental frame” may help you fully understand your organization.

Leadership

Tips for Preventing Sexual Abuse in Auxiliary Programs

Candace Collins

Incidents involving sexual abuse of minors and inappropriate boundary-crossing regularly appear in news reports nationwide. These stories span industries and programs – higher education is not immune. Thankfully, institutional awareness of this risk has increased tremendously in recent years and many institutions have begun to systematically address this exposure. Praesidium has partnered with numerous universities, including many auxiliaries, to help them assess and manage the risk of minors on campus. Through our collaborative work with programs to strengthen multiple systems and operations across the auxiliary, organizations have created safer environments for all participating minors, employees, and volunteers. Together, we’ve learned several important lessons. In this session, Praesidium will share real-life examples of the challenges auxiliaries face when managing the risk of minors and tips to help your auxiliary increase safety in youth programs and facility rentals.

Leadership

Auxiliary Services’ Contribution to Campus Strategy

Mark Volpatti, Angie Hill, and Aaron Fields

Auxiliary Services units play a vital role in institutional success. This session explains the importance of understanding and being responsive to the broader campus strategy; discusses ways to have the campus strategy cascade down to Auxiliary Services; identifies ways to align up the work of Auxiliary Services units and employees to the overall institution’s strategic direction; and examines ways to monitor progress and evaluate effectiveness. Lessons learned, pitfalls-to-avoid, and practical tips for strategic alignment on campus will be presented and discussed.

Mail/Print Services

Enhancing the student experience by implementing a print management strategy

Susan Layton

On-campus services must be easy to use and also flexible enough to evolve with changing student needs. Learn how Regis University enhanced the student experience and realized significant cost-savings by implementing a print management strategy and revamping its copy, print and mail center. As a result of streamlining its processes, Regis has seen an overall 48% decrease in average monthly total spend in these areas as well as a reduced environmental impact from paper usage to energy consumption.

Marketing / Communication

Changing culture of College Campus

Suzanne Halpin

In 1964, the Free Speech Movement at the University of California-Berkeley became the first large-scale campus student movement in the country. Demonstrations, rallies, and protests are a daily occurrence on the Berkeley campus. We will review recent social unrest on campus and how campuses are reacting and bracing for the next steps. This interactive session will tell the story at UCB and UW were students used their social capital to demand social justice on their campus in various forms.

Parking / Transportation

Paying people to NOT park? A first-year journey

Eric Holamon and Leighanne Dean

Tasked with supporting an ever-growing demand for campus parking with an ever-decreasing supply of it, the University of Houston’s parking team created COAST, a program that incentivizes the use of public transportation and carpooling. Launched in 2016, COAST currently offsets the need for 1,225 parking spaces-a number that is more than double the group’s first-year goal. From lessons learned to the methodology used, this session will cover the team’s journey through year one of COAST.

Block #4: Monday, November 6 | 11:00 am - 12:00 pm

Track

Title

Speaker

Conference Services

One Stop Shop Approach with Two Departments

Brenda Soto, Rochelle Taylor, and Jeff Hartman

Many campuses manage special events across various departments and offices, often experiencing calendar conflicts and the dreaded overbooked event spaces. At Colorado College, these one-stop-shop events have been categorized across two departments utilizing a centralized event management system which also provides supporting logistical divisions a means to proactively plan for appropriate staff and other resources. This streamlined planning and communication practice has increased the revenue stream for auxiliary services and eliminated the probability of conflicts and overbooked event spaces. This session will provide attendees the opportunity to ask questions of each other and of our professional panel filled with experts from within the collegiate conference industry.

Facilities

Identifying Opportunities for Affordability and Student Success

Andre Mallie, Michael Oliphant, and Peg Rodger

Are you tasked with contributing to a student’s success and making it more affordable for them? What has been successful for you? Come hear what USD is doing and share your experiences.

Food Services

Transition Tales? How UCCS Brought Dining Services In-house

Mark Hayes, EdD, Jeff Davis, Russell Saunkeah, Megan Bell, PhD, and Nanna Meyer, PhD

UCCS transitioned to self-operated dining services in May 2014. Prior to that, the campus had been contract managed by various companies over the decades. The primary reasons for making the change to self-operations included: developing a student employment program and increasing the number of available campus jobs; improving the overall food quality and customer service delivered to campus as measured by national benchmarks; integrating sustainability deliverables in support of the University’s strategic plan; incorporation of production from the UCCS Farm; integrating academic programs with dining services to create experiential learning opportunities; collaborating with Health Services, Counseling Services, and Recreation to create an integrated wellness model; harnessing relationships between UCCS and the US Olympic Training Center; and putting UCCS on the national stage for dining operations.

Housing

Entrepreneurial Housing and P3 - A how-to guide

Joshua Vel

What must be kept in mind when developing a living learning community to supports today’s innovative and entrepreneurial students? How can we keep this vision when approaching the project through a Public/Private Partnership? This session will relay lessons learned through the design and construction process for Infinity Hall at the University of Florida. We’ll discuss the academic partnerships necessary to provide the highest level of equipment, programs, and services for these students. Join us to learn how the process and certain choices can make the difference for your project

Leadership

How to Make Your Employees Happy & Save Your School Money

Kris Boesch

In this highly interactive and energized presentation, Kris Boesch weaves valuable content, enlightening stories and tangible tools to improve your work culture. The work culture of auxiliary services, of those who are on the front lines interacting with students on a daily basis, is mission critical to shaping the campus culture and the student experience. As a leader or manager of an auxiliary team, an extraordinary workplace culture is one of the most paramount financial assets you can bring to your campus’ success. Boesch will provide participants with specific tangible no-cost ways to create an extraordinary workplace culture. Whereas other programs miss the mark by only talking about employee satisfaction or engagement, Boesch takes workplace culture to a whole new level well beyond compensation, basic HR practices and perks. Participants will be able to take her doable best practices and lessons learned and implement them within their teams to see immediate results.

Leadership

Reframing a University Unions Organization for Auxiliary Success

Susan Pile

Three years ago, our Unions, Dining, Housing, and Conferencing areas within Student Life were re-organized to grow revenues, respond to campus needs, and contain costs. We’ll use Bolman and Deal’s “Reframing Organizations” as a tool to explore what steps University Unions took, working in partnership with Dining, Conferences, and others, to emerge stronger than ever. The question of how to balance a student-centered organization with the need to generate revenue will be explored through the structural, human resource,political, and symbolic frames to understand how we navigated the organizational change.

Leadership

Succession Planning What If?

Jay Menninger

According to the U.S. Bureau of Labor Statistics, one in every five American workers is over 65, and in 2020, one in four American workers will be over 55. As a leader of your institution, are you setting your institution up to be successful in the future? Are you building your team to assume advanced roles? Succession planning can seem daunting, but is attainable. Join us as we talk through the aspects of a valuable succession planning program and provide examples of how your peers have successfully implemented similar programs.

Mail/Print Services

Process and Technology Optimization - Mail Distribution and Package Tracking Systems

Bernard Newman

Process & Technology Optimization – Mail Distribution &Package Tracking Systems For many auxiliary services operations, the effective management of inbound mail & packages, their receipt, confidential handling, printing, delivery, accountability, and associated costs can impact the success of your operation and your bottom line. In this session you will learn how following industry best practices and trends can help optimize your business services and auxiliary operations and identify opportunities for process efficiency and cost reduction. We will discuss growing technology trends, mail and package delivery integration techniques and how to achieve greater levels of productivity through improved business process management.

Marketing / Communication

The Funnel as Your Marketing Foundation

Chuck Salem

The marketing funnel is the foundation for how we approach the marketplace with our business. Whether your customers are students in the dining hall, the bookstore or external guests attending a conference, having a well-planned marketing strategy that follows the traditional marketing funnel is critical to growing your business. In this session, we will take a broad look at the various stages of marketing and discuss some example strategies to employ at each level to help make your marketing a success. We will also discuss the necessary tools to help create and deploy strategies throughout the various stages of the marketing funnel. This session is relevant for attendees from all types of campuses who have relatively little experience with marketing but who have been tasked with the job of creating revenue.

Block #5: Monday, November 6 | 3:00 pm - 3:30 pm

Track

Title

Speaker

Bookstore/Commercial Retail

Bookstore/Commercial Retail

Elizabeth Riddle

Are students and faculty on the same page when it comes to the use of course materials, format preference, and acquisition behaviors? OnCampus Research’s exclusive, first-ever Faculty Watch Study reveals fresh insights into faculty?s adoption process ? how, why, and what they select, the effectiveness of digital materials on student learning, their awareness of costs to students, and attitudes toward the campus store. We’ll compare/contrast those findings to students’ attitudes and behaviors from the latest Student Watch Study for insights into where students shop and why, and the impact of faculty recommendations.

Card Services

Engaging Off Campus Vendors Through Campus Card System

Chris Fulkerson

Elon University has engaged with 50 off-campus vendors to accept Phoenix Cash. 5,900 students generate $1,054,000 of Phoenix Cash business each year for the off-campus vendors. The self-op card office manages with only a staff of only 2 professionals. Learn how Elon engages and promotes the vendors. Exchange ideas of how your campus might engage vendors. Develop strategies on how to sell area businesses on the benefits of cultivating your students? business.

Food Services

Food Insecurity On A Secure Campus

Chad Sunstein

Over the past few years the issue of food insecurity on college campuses continues to be a hot topic. It could come as a surprise that a private institution would encounter these same challenges, but in some cases it may be even more problematic. At Emory University we have witnessed more students each year not having the ability to eat. This ranges from first year undergraduates to students in various graduate schools across campus. We decided to take action as it is our ethical and moral duty to our students and community to ensure have access to food everyday. Through this flash session we will walk you through various initiatives and programs that have rolled out as a result of this ongoing and growing issue and hopefully learn what other colleagues have done successfully as well.

Leadership

Why NACAS? What is the value of membership to you? To your Institution?

Phillip Allison

Attend this session if you are a first timer at NACAS or a newcomer to Auxiliary Services. Learn how one campus (The United States Naval Academy) has benefitted from its membership and how you can use the lessons learned to increase your professional integration and membership benefit.

Parking / Transportation

Park That Phone! The Road to a New Brand.

Kendra Violet and Cathy Barnes

After a difficult year of parking equipment transition at the University of Cincinnati, Parking Services needed a way to rebrand their image. Find out how a simple request from academics developed into new partnerships and a customer engagement experience that has impacted the university community. Let’s Talk: Technology Distractions has taken the university’s common read program for freshmen and turned it into a discussion topic for all students, faculty and staff.

Student Development

Americano: Licensing a Student Enterpise

David Mucci

Every dean requires a coffee bar but when the University of Kansas built its new business school, student entrepreneurism was on the menu. Students and the program sought an experiential learning experience and funding for student groups. KU Dining Services responded with a “licensing” deal that allowed the Undergraduate Business Council to operate a “Roasterie” using its trade dress, systems and providers. The outcome: classroom lessons affirmed, management experience gained, profits realized, fees achieved and customers served.

Block #6: Tuesday, November 7 | 2:00 pm - 3:00 pm

Track

Title

Speaker

Automated Vending

Xavier University- Coming To America: First Columbus, now the Pizza ATM

Dr. Jude Kiah and Bill Moran

These are exciting times at Xavier University as the proud owner of the first Pizza ATM in North America. This innovative and revolutionary prepared hot food delivery system took the nation by storm in August 2016. Learn how we introduced the Pizza ATM retail concept, maximized efficiency, and increased engagement with the student experience while generating revenue and increasing customer satisfaction.

Bookstore/Commercial Retail

Panel Discussion: The Future of College Bookstore:

Lorelle Davies, Mark Palmore, Alan Martin, and Greg Fenton

Panel discussion with Industry leading College Bookstore leaders. Hear from a variety the key Bookstore partners about the future of textbooks, digital content, and what operating models would work right for your campus. This is an opportunity to participate at a high level with industry trend makers.

Management

To Outsource or Not Auxiliary Services Enterprises

Mark Kraner, Robert Holden, Art Korandanis, and Dave Nakamura

Higher education is facing challenges with declines in State funding, aging facilities, and the high cost of fringe benefits, the minimum wage increases, service delivery changes in the textbook industry, technology trends and reliance on greater contributions to university operations. With these challenges, some universities have turned to outsourcing some or all of their enterprises businesses. Each presenter will discuss their university enterprises and challenges, decision-process on self-op versus outsourcing, the results of their decision and pros and cons of both approaches.

Management

How do your Business Services Measure Up?

Jake Smithwick

We all collect lots of data, but how often do we turn our data into easily used and understandable tools to improve our business decisions? Metrics are those tools. Creating metrics in is beneficial to understanding the current performance of the organization, the value of contracted services, and the quantifiable returns on investments. We discuss three key areas in developing these tools: identification of the metric, capitalizing on vendor and internal team expertise, and developing habits of metrics. Take home examples in dining services, custodial, and others are provided.

Marketing / Communication

The Future of Digital Services: Maximizing your Marketing Resources

Jason Maslanka

Auxiliary organizations of all sizes and shapes can benefit from consolidating and centralizing marketing and creative resources. Whether you want to develop a large centralized agency model with a variety of services or ensure that marketing staff in the Bookstore and Dining collaborate, this session will share strategies for your operation. In addition, this session will look at the emerging concept of the Chief Digital Officer and how extensive collaboration between technology and marketing is paramount to success in both areas today and in the future.

Block #7: Tuesday, November 7 | 3:15 pm - 3:45 pm

Track

Title

Speaker

Food Services

Community Partnerships to Enhance On-Campus Dining

Patrick Connor

When asked to develop and operate two new dining venues over an 18 month period within the heart of the academic core of campus, Indiana University’s RPS Dining Services focused its effort on venues that brought a mixture of local, valued concepts within the city of Bloomington into those facilities. The response has been tremendous and these locations have become destinations for meal plan participants as well as many university faculty and staff and commuter students. Presenter will share the process of creating licensing agreements that have been a win-win for both local business and our dining service team who operate them. Additionally, presenter will share the process to ensure that university management delivers the same expected food quality and taste as well as price points than can be found in the locally owned operation.

Marketing / Communication

Full-Spectrum Marketing

Michael Murphy

Marketing. When you say it, you think of a billion things that all focus on the connection you have with some other entity. Business to business. The customer to a brand they have been loyal to for over 15 years. Over the years, the attention that higher education institution have put towards marketing has grown exponentially. How do we interact with these people? How do we engage with our stakeholders? What are the best practices to engagement and how do we quantify those efforts? Full-Spectrum Marketing dives into all those theories and gives you size guiding principles that you can craft your marketing initiatives behind. 1) Advertising & Promotion, 2) Public Relations, 3) Crafting Your Creative, 4) Branding Strategy, 5) Social Connection, and 6) Engaging the Public. Each of these ideas deal with a specific area of marketing: How You’re Presented, How you’re Viewed, and How You Engage your constituency.

Parking / Transportation

Bicycles: It's all about balance.

Nick Cannon

An effective Parking and Transportation Services on your campus is all about balance. Personal vehicles, buses, bicycles, and pedestrians have to work together to get students to, from, and around campus. All while producing revenue for your department and keeping campus safe and maneuverable. Bicycles can be the key to preventing building new parking lots and buying more buses, and to reducing traffic congestion on your campus. A successful bicycle program can keep your campus population healthy and happy and further your University’s sustainability goals.

Block #8: Tuesday, November 7 | 4:00 pm - 4:30 pm

Track

Title

Speaker

Bookstore/Commercial Retail

Ethical & Sustainable Merchandise Sourcing - Where Was Your Shirt Made?

Don Penrod

Most of us purchase merchandise without knowing where or under what conditions they are produced. Unfortunately, the conditions are far from good in many cases. At the same time our students, faculty, and staff expect campus retailers to operate in an ethical, sustainable, and responsible manner. Is there something we can do to bridge that gap? Absolutely! You will learn how the 49er Shops University Bookstore at CSULB is tackling this issue with the help of the Fair Labor Association and other partners. This presentation will include informative videos, examples of both strong and weak apparel partners, sample factory assessments, graphical illustrations of the apparel industry, and methods for engaging your campus. Whether you have an institutional or outsourced retail operation, these efforts can help you realize benefits for both the campus and the world as a whole.

Facilities

Building the Future on Top of the Past

Jonathan Duke and Benjamin Perlman

The Campus Life Pavilion was completed in 2016, built on the site of the Black Student Alliance house of 1986-2011. The presentation covers the politics of replacing a historically and culturally significant structure, recognizing the legacy of the site, expanding student life programming facilities in an urban collegiate environment, and managing a low-cost capital project (~$1.1M) with a large student impact.

Food Services

Using Student Secret Shopper Surveys to Drive Dining Preeminence

Bill McGinn and Jill Rodriguez

How the University of Florida uses student secret shoppers to drive dining preeminence

Leadership

Leading Change from the Middle

Matthew Brown

The vast majority of us are middle managers, because we report to someone and have a team to lead. Leading change in any organization requires you to manage up with supervisors and lead down and across with your colleagues. The challenge is that most people are resistant to change and people often neglect that change is not a decision, it is a process. Through the art of negotiation, we can more effectively manage expectations of our supervisors and move our teams toward positive outcomes.